Multirama

By Brand essence / November 26, 2013 / Corporate Identity House Style, Corporate Identity Logos / No Comments

Multirama – Corporate Identity Revitalization

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.: The Challenge :.
The Multirama brand was in need of an updated look, without losing its character, personality and equity.
.: The Solution :.
The corporate logo was revitalized by applying a systematic, step-by-step approach. As a first step, typeface alternatives were explored. Following that, design alternatives for the descriptor, PC Expert and the logo’s shape were explored. Finally, the entire logo was given a 3D dimension. The new logo, has maintained the original logo’s personality and equities and through careful design steps has been modernized and brought up to-date.